Project: TransFerm Yield+ Product Launch
Client: Lallemand Biofuels & Distilled Spirits
Target: Ethanol producers, though "Teaser" specifically aimed toward Fuel Ethanol Workshop attendees.
Key Messaging: TransFerm® Yield+ – an advanced liquid yeast providing numerous benefits for ethanol production – was launched at the 2013 Fuel Ethanol Workshop, the industry's largest tradeshow in the U.S. Given the product's unique properties, the "executive yeast" concept was developed and presented through a Teaser/Reveal print campaign. The "Teaser" ads were placed in ethanol trade publications in the weeks leading up to the tradeshow with the "Reveal" ads coming soon after featuring the brand name and product information. This concept was also driver for the tradeshow booth materials, collateral and microsite.
Download Files:
TransFerm Yield+ Teaser Print Ad (PDF)
TransFerm Yield+ Reveal Print Ad (PDF)
TransFerm Yield+ Brochure (PDF)
TransFerm Yield+ Tradeshow Booth (JPEG)
TransFerm Yield+ Micro Website (URL)